#YellowMonday Campaign 2017

A challenge to all schools – elementary, secondary, and post-secondary institutions – across Canada to gather and promote positive mental health!

On January 16, 2017, the “most depressing day of the year” falls upon us once again.

Despite the fact that this day (AKA “Blue Monday”) was so named by a travel agency trying to sell more flights, it still continues to perpetuate a negative message.

We want to change that.

And so we’re proud to launch the first annual #YellowMonday, which will run parallel to “Blue Monday.”

On this day, we challenge all schools – elementary, secondary, and post-secondary institutions – across Canada to gather and promote positive mental health!

The Campaign

On January 16, 2017, large groups of students from across the country will be participating in local group chats in which each student will be asked to identify the common stressors facing kids today, and then share positive mental health strategies that can be practiced to fight stress, anxiety, and depression.

The conversations and strategies produced will be shared with the world through the media, social media, and a recap video produced by The Lucas Fiorella Friendship Bench.

YellowMonday

Register Today!

Want to host a #YellowMonday at your school and make history with us? Register your school below! 

Each school registered to host an official #YellowMonday event will be provided with an event kit that includes #YellowIsForHello t-shirts and other swag, marketing material, student surveys, social media support, and access to our conversation starter app, which will be used by students to start and share positive mental health conversations.

Together, we can change the narrative on this day from what depresses us to what helps us beat depression!

For more information, please contact us here.

To register your school to host an official #YellowMonday event, a faculty or staff leader must complete the registration below. Complete program details will be e-mailed within 48 hours.

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What are you waiting for?

Register now, and thank you!

#YellowIsForHello